Ever wondered why that craft cocktail you’re drinking costs $13 or more? A lot goes into making a good drink, including quality spirits, fresh fruits, juices and herbs and an array of house-made infusions, syrups, bitters and tinctures. Beyond the raw ingredients, there’s the prep involved in readying the bar each day — someone’s got to squeeze all those lemons. And then of course, there’s the actual work put into each shift, from shaking, stirring and muddling to serving customers, washing glasses and ringing up sales.
The below video from our pals at Liquor.com goes behind the scenes at Bourbon and Branch, one of San Francisco’s better cocktail bars, as the staff prepares for a typical night of service. The effort put into each drink should give some insights into why good drinks cost about as much as a decent dinner entree.
Of course, the bar must achieve a balance. As patrons, we’re just going to a bar and drinking a cocktail. Wait too long for a drink, and your experience is diluted. But still, knowing what goes into each cocktail — from effort to ingredients — might give you pause the next time you quaff a time-intensive Ramos Gin Fizz in under a minute.
For more, check out Liquor.com | Behind the Drink.