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This Week in Booze

elijah craig 21 year bourbonSome Extra Old Elijah Craig
Last year, Heaven Hill Distillery released a limited edition Elijah Craig 20-Year-Old Single Barrel. Which is now completely sold out. Luckily, they’ve just released a 21 year old single barrel expression to replace it. Elijah Craig 21-Year-Old Single Barrel will be released in limited quantities, as per usual, and will be available in select markets.

Jack Expands
For the first time since Prohibition, Jack Daniels will build a distillery from the ground up. To meet increased demand for their popular whiskey, Brown Forman will spend $100 million to construct a new distillery in Lynchburg, Tennessee that will increase production by 15-20%. But since Jack Daniels is the top selling whiskey in the world, we’re confident they won’t have a problem selling all that extra hootch.

Send a Drink App
Chances are, you have friends that live in another state. Maybe even another country. And it’s frustrating when you can’t buy them a drink for their birthday, or big promotion, or Tuesday. So until 3D printing technology catches up, look to this app to solve your problem. Cheersable allows you to purchase drinks for your friends at thousands of bars and restaurants around the country. Welcome to the future.

Here’s Johnnie Platinum
If intricately-crafted 18 year old scotch is something that interests you, then take a gander at the latest offering from Johnnie Walker. Johnnie Walker Platinum Label joins the permanent lineup this month, and will carry a suggested retail price tag of $110.

Written by Mark Schectman

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