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This Week in Booze

maurin red vermouthGet the Door. It’s Whiskey.

The US Postal Service is looking to alcohol as the answer to its financial troubles, and it could be worth upwards of $50 million per year to an agency that lost $16 billion last year. “There’s a lot of money to be made in beer, wine and spirits,” says Postmaster General Patrick Donahoe. “We’d like to be in that business.” Mailing alcohol through the USPS is currently restricted by law, but the proposed plan will allow for the delivery of beer, wine and spirits in specially-made boxes for one flat rate. Sounds good to us.

A Trio of New Vermouths

Anchor Distilling has introduced three new vermouths to the US market – Maurin White, Maurin Dry and Maurin Red. The product line is a revival of the traditional Maurin Vermouth recipes from the Maurin distillery dating back to the late 1800s.

Asian Rum Hits the States

The second best-selling rum in the entire world is finally going to be available in the US. As we mentioned earlier this week, Tanduay Rum hails from the Philippines where it’s been made for over 160 years. The rum, which is aged in charred oak barrels, will retail for $19.99 and is currently available in Florida and Connecticut.

Friday’s Fined for Cheap Liquor

In case you needed a reason to start drinking elsewhere, the operator of a chain of TGI Friday’s restaurants in New Jersey was fined for a most heinous case of bait and switch. He was found to be substituting cheap booze in the place of top shelf liquor. Briad Group has been ordered to pay a $500,000 fine after the investigation, cleverly dubbed Operation Swill, found them to be at fault.

Written by Mark Schectman

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