Jack Daniel’s is set to release its first new product in nearly a generation – Jack Daniel’s Tennessee Honey. The product is a honey liqueur that’s blended with Jack Daniel’s Tennessee Whiskey. Tennessee Honey will likely compete with products already on the market, like Wild Turkey’s American Honey.
A sample bottle has arrived at Cocktail Enthusiast headquarters, so naturally, we cracked it open. On the nose, there’s some honey sweetness, but the whiskey comes through nicely. Take a sip however, and the whiskey is muted by the honey. It’s a pleasant flavor overall, with a bit of cinnamon spice to balance the honey sweetness, but it’s a far cry from Jack Daniel’s Old No. 7. It’s rich and syrupy on the palate, and the finish is long and sweet. This is not a whiskey for serious whiskey drinkers, but it’s a pretty tasty liqueur that might appeal to fans of products like Jim Beam Red Stag or Wild Turkey American Honey.
As far as mixing goes, the company notes that Tennessee Honey’s flavor profile makes it a good addition to lemonade, ginger ale or iced tea.
Jack Daniel’s Tennessee Honey will hit store shelves in April 2011 and be available in all U.S. states.
- 35% Alcohol by Volume