Today Hennessy announced the nationwide release of Hennessy Black. Already debuted in select cities in 2009, this lighter, more floral cognac is aimed at the young, mixed drink crowd, rather than Hennessy’s establishment of sippers.
From Hennessy –
Hennessy, the number one selling cognac in the world, today announced the nationwide availability of Hennessy Black, marking the company’s first major product introduction in the United States in nearly 50 years. Hennessy Black will differ from the brand’s existing line as a highly versatile, “done different” cognac, transitioning from being enjoyed as a sipping drink alone to being the main ingredient in a variety of mixed drinks, similar to tequila and vodka. Hennessy Black was introduced in 2009 in select cities, but beginning this month, will be available nationwide. To support the release of Hennessy Black, the brand will aim to reach young, hip consumers through dance and music in high-energy settings across the country.
Packaged in a sleek, bold, black bottle, Hennessy Black is a versatile blend of 35 to 45 unique, pale and gold colored eaux-de-vie selected for their elegant floral characteristics, subsequently aged in French oak barrels for at least five years. Hennessy Black’s gentler wood influence results in a different expression of Hennessy cognac: lighter and fresher with scents of jasmine, daffodils and orange flowers that are delicately mixed with hints of citrus, honey, and fresh grapes. This unique combination of ingredients creates a distinctively smooth cognac with surprising finesse, balance and floral notes.
The new Hennessy Black will be available at the top bars and nightclubs nationwide. The suggested retail price per 750ml bottle is $39.99.
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