One of the biggest product splashes of the past two weeks was the introduction of Captain Morgan Black – a higher proof, bolder take on Captain Morgan’s flagship spiced rum. Spiced rum is a popular market segment, mostly due to its easy-going flavor and mixability – Captain and Coke being a common call at bars. Captain Morgan has enjoyed dominance in this market segment, but has witnessed increased competition from brands like The Kraken and Bacardi Oakheart.
Captain Morgan Black Spiced Rum clocks in at 94.6 proof, well above the 70 proof original. It’s geared toward those who prefer bolder sipping spirits like whiskey and want a spiced rum that delivers more flavor while standing up in cocktails.
Captain Morgan Black is produced from Caribbean blackstrap rum and other ingredients like clove spice and cassia bark. After distillation, it’s finished in double charred blackened oak, which smoothes out the spice and adds a more discernible oaky note than the original. It’s less sweet, but still offers plenty of clove and cinnamon spice, plus lots of oaky vanilla. The flavor varies considerably from the sugary 70 proof version, which is good, because simply offering a higher proof spirit would be redundant, given the brand’s already-available 100 proof Captain Morgan 100.
In addition to drinking it straight or on the rocks, Captain Morgan Black hopes to find its way into more elevated cocktails like the Old Fashioned. We’ll see if that takes hold, or if consumers continue to associate the Captain Morgan brand as a mixer for Coke and ginger ale.
Captain Morgan Black Spiced Rum is available nationwide at a suggested retail price of $21.99 for a 750ml bottle.
Have you tried it yet? If yes, let’s hear your thoughts.