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Exploring Versatility in Cocktails

pama pomegrante liqueurSPONSORED POST

When stocking a bar (both home and professional) it’s important to be resourceful first. You can leave the never-ending variety of tinctures, shrubs and syrups – and the exorbitant overhead – to craft cocktail bars. Because mixing drinks doesn’t have to require a bevy of obscure ingredients, as we don’t often need to produce dozens of unique recipes. But a good bartender knows the value of versatility. And can bang out an impressive number of drinks with just a small handful of ingredients.

Of course, the details of that versatility will differ with each person. But the key to consolidation is versatility. Because few drinkers have the time, space, or cash to have a wealth of liqueurs, fresh juices and homemade syrups on hand. Which is why it pays to stock some basic spirits – like gin and bourbon – as well as modifiers – like vermouth and orange liqueur – that can be combined to create a number of solid cocktails.

PAMA is one example of a versatile mixer. This pomegranate liqueur blends easily with everything from vodka and gin to brandy and whiskey. It can be used as a primary spirit, if that’s your thing. It can be substituted (with different, yet typically good results) for home-made grenadine. Or it can be subbed for certain syrups and liqueurs to add a different dimension to cocktails.

Add PAMA and fresh lemon juice to a primary spirit and you can concoct a range of delicious classics. Like the New York cocktail, Jack Rose and Gin Daisy, to name a few. And all that without having to drop tons of money on a bunch of ingredients. That’s a potent combo that’ll keep the drinks flowing and your guests happy.

Gin  Daisy

2 oz dry gin
3/4 oz fresh lemon juice
1/2 oz PAMA
1/2 oz simple syrup
Soda

Shake first four ingredients with ice. Strain into a Collins glass. Top with soda, and garnish with a lemon wheel.

Written by Ian Reilly

2 Comments

  1. Jillian · September 13, 2012

    I love this stuff. At the bar where I work, I usually drink some Pama and soda w/ a squeeze of lime at the end of my shift. Tasty, refreshing and super simple.

  2. George · September 13, 2012

    I just got a bottle of pama and made the gin daisy at home. thats pretty good. I thought it would be too sweet with the pama and simple syrup, but i liked it. it’s actually really tart and refreshing. fresh lemon is key tho. first i made it with those little lemon squeeze bottles… not nearly as good. but with fresh lemon it was great. just make sure you don’t use too much soda or it will taste watered down

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